Local SEO for lawyers is highly competitive — which shouldn’t be a surprising verdict for anyone in this highly competitive profession. As with winning over clients and winning cases, positioning yourself or your law firm atop local search results requires finesse and keen attention to detail. Because it’s such a crowded space (especially in larger metro areas), the little things matter even more so than they would for a more “niche’’ local business.

That said, identifying and promoting a niche within practice can give you an edge over competing firms in local SEO. Having a firm grasp on who you…

We’re already through the first quarter of 2021, which presents a good opportunity to assess your current web presence and note areas for improvement. Use this handy local SEO checklist to help guide your efforts and stand out from your peers in your area of specialty.

Google My Business Posts

Engagement and relationship-building are critical to any marketing effort, online offline. Social media is a key part of this, and increasingly so is Google. GMB Posts offer many of the same functionalities as Facebook or Instagram, allowing you to post pictures, updates and announcements, offers and promotions, and more. Routinely publishing updates to your…

Why is local SEO important in 2021? Because local products, services, and resources matter more than they ever have. With the pandemic continuing to loom large, searchers are looking for businesses that offer convenience, competence, and trust without straying too far from home. Nearly half of all Google searches are made with local intent. Even way back in 2019, 72 percent of local search queries targeted locations within a 5-mile radius (within an average of 20 minutes by car).

Those statistics highlight not only the importance of local SEO, but local SEO. …

There are impostors among us — and they could be quietly sabotaging your impact in local search.

Duplicate Google listings present a number of problems. For one, they could confuse or mislead potential customers. The second major issue is the dilution of social proof — we’ve mentioned in previous blogs the importance of getting more Google Reviews . More and more positive reviews cement credibility, allowing new customers to make informed decisions based on the experiences of past customers. When Google Reviews are scattered between duplicate listings, it detracts from your ability to profit and benefit from that accumulated goodwill.

It’s a long way to the top if you want to rock ’n’ roll — the same can be said about improving your ranking on Google SERPs. Everyone wants to be on Page 1, in Position 1 for their targeted keyword phrase right now — a spot that 1 in 3 searchers will click on. Likewise, no one wants to be pushed down to Page 2 ( ) — a place 3 in 4 Google search users never venture. But SEO success doesn’t happen overnight, and there’s no one universal path to the summit.

However, there are a handful of…

What comes first — the practice or the practitioner? When you’re crafting your Google My Business optimization strategy for local search , it might be difficult to know which to prioritize.

That’s because Google allows individual practitioners — defined as “public-facing professionals” such as doctors, dentists, lawyers, financial planners, and insurance or real estate agents — to claim their GMB listings that may (and probably do) share a lot of the same information as the practice itself. However, Google does not consider these practitioner listings duplicates — it will not remove or merge them unless requested by their owners.


When it comes to local SEO, citation building and trust building go hand-in-hand. A local citation is any instance of your core business information appearing online. At minimum, this information includes your Business Name, Address, and Phone Number (abbreviated NAP) — note that website URL is often considered on par with those three elements as well. Other data that may figure into a citation include hours of operation, business category, geo-coordinates, and more.

Local citations figure heavily into prominence, one of Google’s major ranking factors, which is based on how familiar and well-regarded your business is online. As a local…

If you don’t think Google business reviews make a difference, imagine you have to call a plumber to fix a pipeline in your home. Of these listings, who would you most likely hire?

  • 1st Listing — 2.8 Star Rating with 84 Reviews
  • 2nd Listing — 4.4 Star Rating but only 7 Reviews
  • 3rd Listing — 4.7 Star Rating with 92 Reviews
  • 4th Listing — 1 Star Rating with only 1 Review

The answer is pretty obvious, isn’t it? You would call the third listing with little hesitation. Why? Because of social proof — use of others’ opinions as validation for…

What’s new and exciting with your local business? Google Posts are a great way to keep your customers abreast of what’s going on in your world, and more importantly, give them reasons to care. They are broadcast through your Google My Business (GMB) profile, which appears in one or both of Google Search and Google Maps when triggered by relevant user queries. If by chance you have not filled out your GMB listing, you’re missing out on oodles of potential opportunities for customers and revenue, so be sure to do that ASAP. …

Google refers to real estate agents as “individual practitioners”, meaning they are typically in a public-facing role and have their own customer base. For this reason, a real estate agent is able to create a Google My Business listing apart from the agency itself. It’s important to keep in mind, though, that some businesses may not like this, as you are now a direct competitor to the local office to which you belong.

Adding a Google My Business listing as a realtor is pretty much the same as adding a storefront business, except there are a few differences and requirements…


Improve your business listings, ASAP.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store