In a nutshell, hyperlocal SEO is becoming a game changer in the world of local search. Previously, local SEO would focus on cities and regions. Today, Hyperlocal SEO streamlines the focal point even more on areas like neighborhoods, towns, streets, and even specific spots near landmarks.
Google My Business (GMB) is a free service that works with Google Maps. It creates a profile of your business that includes location and contact info as well as amenities, services, photos, reviews, posts, and more.
Here are a few ways your business can benefit from claiming and verifying your GMB listing(s).
1. Google Maps listings are in the #1 spot below ads.
Businesses who opt into buying Google AdWords pay a ton of money to have sponsored ads appear at the very top of search results. Nowadays, users tend to skip over the ads and scroll down since they know they are sponsored. The next position below ads are Google Maps listings. Typically, the top 3 GMB listings (related to the search query) are displayed here. Small businesses now have tremendous power in local search.
2. Simplify your customer’s search experience.
Appearing on Google Maps is key to giving searchers immediate access to all of the information they need. It gives them direct access to your location info, hours, contact info, website link, social links, reviews, and more. GMB profile optimization could go a long way in building brand awareness and increasing your overall visibility in local search.
3. Mobile searches are more powerful than ever.
Every year, people are spending more and more time on their mobile devices and tablets. Approximately 60% of all searches take place on a mobile device, and nearly ½ of all mobile searches are related to a location. Consumers are addicted to researching every detail of a purchase, and GMB allows you to place that information right in the palm of their hand.
Use our GMB scoring tool to see how well your business listing is optimized.
ASAPmaps was born from the offices of Epic Web Studios, a Certified Google Partner that started as a small business in Erie, PA, who has 10+ years of experience in search engine optimization. We understand the journey of transforming from a small business with a single client to a full-service digital marketing firm. Our mission is to cement the foundation of sustainable economic growth by helping small businesses just like us. Learn more at ASAPmaps.com.