“Why don’t you just Google it?” is a phrase that we hear so often in our day-to-day conversations. When you’re going through the process of a Google Search you might notice a variety of displays on the results page, depending on what it is that you’re searching for. We’re going to take a moment and break it down for you to help you better understand your future SERP experiences. Let’s start with SERP (this is an easy one)…it’s an acronym that simply means Search Engine Results Page. See? Told you that was an easy one. Okay, let’s dig a bit deeper now…
- Organic Results
This is the traditional search result that you likely think about when trying to improve your websites Google Results. An organic result is a listing of a webpage which appears as a result of Google’s algorithm. In order to achieve the highest organic search results your website must follow a set of standards including optimized web content, page speed, proper meta data and more. An important note to remember is that organic search results appear below local search results and paid ads from Google AdWords.
2. Google AdWords
Previously, paid results were limited to small, text-based ads known as Google AdWords. Now there are a variety of options regarding the format of ads that accommodate the needs of advertisers. The traditional Pay-Per-Click (or PPC) Ads appear at the very top of the results page, above all content and include a colored [Ad] label next to it. Google also offers image-based advertisements, found on the right-hand side of the results page. These are known as Shopping Ads and can have a high-impact for ecommerce websites.
3. Rich Snippets
The use of rich snippets have skyrocketed over the last year, and for good reason. Rich Snippets ad a visual layer to an existing result such as review stars for product ratings or even Tweets. There are so many Rich Snippet options to talk about that we will dedicate a full blog post in the near future to discuss all of the visual Google goodness.
4. Google My Business (GMB)
Google My Business works in tandem with Google Maps to create your Google Maps Listing. This free tool is often overlooked when business owners are trying to optimize their online presence. Simply owning your business listing is a start, but does not guarantee your business is going to be in the coveted “Google Local Pack” (only three GMB listings appear in search results). Unlike traditional SEO, Google provides only general guidelines for Google Maps optimization best practice.
So there you have it! Check back for a full breakdown of Google’s Rich Snippets to see what all the fuss is about and don’t forget to claim your Google My Business listing if you haven’t already to improve your SERP.
ASAPmaps was born from the offices of Epic Web Studios, a Certified Google Partner that started as a small business in Erie, PA, who has 10+ years of experience in search engine optimization. We understand the journey of transforming from a small business with a single client to a full-service digital marketing firm. Our mission is to cement the foundation of sustainable economic growth by helping small businesses just like us. Learn more at ASAPmaps.com.
Angela Kelly is a Project Manager for Epic Web Studios and ASAPmaps. She’s the one nitpicking every website to make sure we’re dotting the “i’s” and crossing the “t’s” so they get to the first page. You can learn more about Angela here.