Local SEO for lawyers is highly competitive — which shouldn’t be a surprising verdict for anyone in this highly competitive profession. As with winning over clients and winning cases, positioning yourself or your law firm atop local search results requires finesse and keen attention to detail. Because it’s such a crowded space (especially in larger metro areas), the little things matter even more so than they would for a more “niche’’ local business.

That said, identifying and promoting a niche within practice can give you an edge over competing firms in local SEO. Having a firm grasp on who you…

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