We’ve discussed the importance of optimizing your Google Business profile for local SEO, which is simple enough if you have only a single physical location. But what about those in charge of multiple locations (e.g. owners of local chains, franchisees, holding companies with multiple brands in their portfolio, agencies, etc.)…

Life is unpredictable, as is the world around us. The COVID-19 pandemic highlighted the need to stay on top of important business information, such as your hours, and the first place people go for that is often Google. It is important to know how to edit a Google Business Profile…

To the uninitiated, local SEO strategy can be a heady subject — where do you even begin? Even as experts, there is always more to know and learn as Google continues to evolve, becoming more nuanced in the way it crawls and indexes pages with each passing year. Take a…

You’re not just imagining things — up until very recently, local businesses shared information about themselves through a Google My Business (GMB) listing, and GMB management tools like ASAPmaps assisted local business owners with keeping that listing accurate, fresh, and up-to-date on their behalf. As of Nov. 2021, however, Google…

There used to be a time when word of mouth was enough to generate buzz around your small local business, but not anymore. …

Although they may seem similar, there are plenty of distinctions to be made between the Google Knowledge Panel vs. Google My Business. The Google My Business tool lets business owners manage their online presence on Google Maps and search easily and for free. The Google Knowledge Panel, in contrast, is…

Local SEO for contractors is imperative — far outweighing traditional organic SEO in importance. After all, your work is hands-on, and customers and projects that are not within reach of those working hands will not pay the bills! Sure, there is a chance a customer may happen upon you through…

Advertising fliers, billboards, and TV and radio spots may all still have their place, but when it comes to locating products and services in one’s area, Google now rules the roost. …

It isn’t often anymore that you see someone pull out the phone book when you ask where a restaurant or store is. …