Advertising fliers, billboards, and TV and radio spots may all still have their place, but when it comes to locating products and services in one’s area, Google now rules the roost. Google Search stakes its reputation on supplying near-instantaneous answers to customers’ most immediate questions, and when they concern local businesses, it looks to the source for help — you.

Claiming, verifying, and optimizing your Google My Business listing can do wonders for your reach — and if you properly utilize the Google My Business Services and Products features, it could even generate sales directly from search engine results pages…


It isn’t often anymore that you see someone pull out the phone book when you ask where a restaurant or store is. These days, all it takes is a few seconds to Google search on a smartphone and bring up a business’s location, phone number, hours, reviews, and even products or menus.

Because of how commonly Google searches were being used to look for businesses and services, Google created this free profile service to assist businesses, acting as the modern age’s Yellow Pages or Classifieds. Google My Business is also a platform where you can create posts, respond to reviews…


A physical storefront is not a prerequisite for a Google My Business (GMB) listing. Service area businesses (SABs) — or those that service a specified geographic area — can also benefit handsomely from GMB features. Compared to traditional brick-and-mortar businesses, however, there are a few additional idiosyncrasies to pay attention to, both during the setup phase and during the optimization phase as you strive to build a presence in local search.

What defines a service area business?

Whereas customers come to a brick-and-mortar business, a service area business goes to the customer. Examples of SABs include:

SABs operate a physical location open to the public, such…


Local SEO for lawyers is highly competitive — which shouldn’t be a surprising verdict for anyone in this highly competitive profession. As with winning over clients and winning cases, positioning yourself or your law firm atop local search results requires finesse and keen attention to detail. Because it’s such a crowded space (especially in larger metro areas), the little things matter even more so than they would for a more “niche’’ local business.

That said, identifying and promoting a niche within practice can give you an edge over competing firms in local SEO. Having a firm grasp on who you…


We’re already through the first quarter of 2021, which presents a good opportunity to assess your current web presence and note areas for improvement. Use this handy local SEO checklist to help guide your efforts and stand out from your peers in your area of specialty.

Google My Business Posts

Engagement and relationship-building are critical to any marketing effort, online offline. Social media is a key part of this, and increasingly so is Google. GMB Posts offer many of the same functionalities as Facebook or Instagram, allowing you to post pictures, updates and announcements, offers and promotions, and more. Routinely publishing updates to your…


Why is local SEO important in 2021? Because local products, services, and resources matter more than they ever have. With the pandemic continuing to loom large, searchers are looking for businesses that offer convenience, competence, and trust without straying too far from home. Nearly half of all Google searches are made with local intent. Even way back in 2019, 72 percent of local search queries targeted locations within a 5-mile radius (within an average of 20 minutes by car).

Those statistics highlight not only the importance of local SEO, but local SEO. …


There are impostors among us — and they could be quietly sabotaging your impact in local search.

Duplicate Google listings present a number of problems. For one, they could confuse or mislead potential customers. The second major issue is the dilution of social proof — we’ve mentioned in previous blogs the importance of getting more Google Reviews . More and more positive reviews cement credibility, allowing new customers to make informed decisions based on the experiences of past customers. When Google Reviews are scattered between duplicate listings, it detracts from your ability to profit and benefit from that accumulated goodwill.


It’s a long way to the top if you want to rock ’n’ roll — the same can be said about improving your ranking on Google SERPs. Everyone wants to be on Page 1, in Position 1 for their targeted keyword phrase right now — a spot that 1 in 3 searchers will click on. Likewise, no one wants to be pushed down to Page 2 ( ) — a place 3 in 4 Google search users never venture. But SEO success doesn’t happen overnight, and there’s no one universal path to the summit.

However, there are a handful of…


What comes first — the practice or the practitioner? When you’re crafting your Google My Business optimization strategy for local search , it might be difficult to know which to prioritize.

That’s because Google allows individual practitioners — defined as “public-facing professionals” such as doctors, dentists, lawyers, financial planners, and insurance or real estate agents — to claim their GMB listings that may (and probably do) share a lot of the same information as the practice itself. However, Google does not consider these practitioner listings duplicates — it will not remove or merge them unless requested by their owners.

While…


When it comes to local SEO, citation building and trust building go hand-in-hand. A local citation is any instance of your core business information appearing online. At minimum, this information includes your Business Name, Address, and Phone Number (abbreviated NAP) — note that website URL is often considered on par with those three elements as well. Other data that may figure into a citation include hours of operation, business category, geo-coordinates, and more.

Local citations figure heavily into prominence, one of Google’s major ranking factors, which is based on how familiar and well-regarded your business is online. As a local…

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