The Benefits of Google My Business

It isn’t often anymore that you see someone pull out the phone book when you ask where a restaurant or store is. These days, all it takes is a few seconds to Google search on a smartphone and bring up a business’s location, phone number, hours, reviews, and even products or menus.

Because of how commonly Google searches were being used to look for businesses and services, Google created this free profile service to assist businesses, acting as the modern age’s Yellow Pages or Classifieds. Google My Business is also a platform where you can create posts, respond to reviews, send and receive direct messages, and answer FAQs. Because of all these things, it’s become a cornerstone of local SEO.

What is Google My Business?

But it’s so much more than that — it’s a dynamic way to market and brand yourself, communicate with customers, receive valuable feedback, and establish trust. On your listing, you can include posts updating the public about changes or events happening, social media profiles and websites, your services, respond to reviews, and promote your products. The functionalities are truly robust.

How do I claim my Google My Business listing?

At the core of your listing are your business name, address, phone number, and website URL (NAPW) — which together build a local citation . Other “essential info” you’ll want to include are a short description of the products or services you offer and your business hours. You also have the option of adding your logo, a cover image, photos of your business or products, and attributes such as being a Veteran or Woman-Owned business.

Why do I need Google My Business?

You can also utilize this tool for data analysis purposes, such as understanding how traffic and leads discover your website. Google offers insight on calls, reviews, bookings, and other interactions from your page to help you understand how people find and use your information.

On top of this, a completed and active Google My Business profile can establish trust and credibility thanks to the review function. By filling out the information of this convenient profile, your business looks active, well-functioning, and ready to serve the public.

How do I stay on top of Google My Business?

Originally published at on July 2, 2021.

Improve your business listings, ASAP.